Looking to market your practice online?
That idea may not be half bad, considering that around 4.1 billion people are active on the internet daily. Why focus solely on advertising your medical practice with traditional banners or ads in the newspaper when you can use the internet?
However, setting up a webpage is not enough to get customers, because no one will know about your website unless you talk about it in person.
So that this will not happen to you, you should consider increasing your SEO score. SEO is what determines the chances of your site getting noticed on search engines such as Google and Yahoo.
Setting up SEO for doctors can seem complicated at first, but once you get the basics down, you’ll find that the rewards are worth the work. Read what we’ve written below for some tips on how to increase our SEO score.
1. Maintaining a Blog
Making a blog for your website is one of the best search engine marketing strategies available.
Putting one out on a regular basis helps your site grow by adding more content to it little by little, making your blog more visible on search engines. Doing this also helps you build links to your website which people may look into when they find your blog helpful.
Make your blogs as informative and interesting as possible. Doing this increases the chances of people referring it to others.
2. Avoid Big Walls of Text
When it comes to websites or blogs, no one like to see a big block of text. When you’re writing your blog, break it down into smaller chunks of texts so people will have an easier time reading it.
Incorporate some videos or some photos in your blogs too. People have a tendency to skim or even skip blogs if they don’t find them engaging. Doing this will keep your readers interested and help you avoid getting a high bounce rate.
3. Conduct Keyword Research
When you’re making your medical website search optimized, you’ll find that conducting keyword research will help you out a lot.
Keywords are words or phrases that people tend to type in search engines when they’re looking for particular services or products such as where to go to get check-ups. These will result in them seeing a list of websites that utilize the keyword in an effective way.
There are online tools available such as Google Keyword Planner that can help you determine which keywords are often used, have a high search volume, and which ones get used by your competition the most.
Keywords are often general and cover a large area, leaving certain, specific niches less searched. You can capitalize on this by searching for something specific that potential customers are looking for which is in your skill set. Keywords like “doctors who do house calls” is a good example of this.
Incorporate these keywords in your blog to get higher visibility on search engines.
4. Spy on Your Competition
It doesn’t hurt to know what your competition is up to. Looking up your competition’s websites will give you an idea of how you can improve your SEO. Online tools such a SpyFu can help you do this.
Other than improving your SEO, spying on the competition also gives you an opportunity to see what you can do to do better than them. Looking at the areas that they are lacking and incorporating those in your practice will get you more online traffic to your site.
You can also look them up to check what keywords they are using the most, and if you see that there are good keywords they’re not utilizing, you can consider using those ones to increase your SEO score.
5. Make Sure Your Site Is Mobile-Compatible
Nowadays, most people now use mobile devices to surf the internet for convenience, and Google’s new algorithm update now prioritizes website with mobile compatibility first. Making sure that you’re compatible with mobile devices is of the utmost importance.
There are different ways for you to utilize to make sure your website is mobile-compatible. Web tools such a WordPress have templates that allow you to design your website to be more accessible to mobile users.
6. Design Your Web pages to Load Faster
A common problem among websites is that sometimes your pages take a while to load if not crashing at all. This is a problem for you because pages that take a while to load often make visitors leave before they can even see the content.
There are different website designs you can use to improve the speed of your webpage. It may even improve your mobile compatibilities.
7. Utilize Geofencing to Prioritize Local Patients
A geofence is a virtual perimeter that encompasses a selected area. This area then notifies anyone who enters with ads of the nearby establishment who set the perimeter.
For example, when someone from Chicago enters Denver, where you’ve centered your promos in, they will get an automatic notification that gives them ads about your medical services.
This is also a useful tool that you can use to boost your local SEO. It gets you a higher search result when people in the selected area searches for medical services.
You can also use your Facebook account or Google to send out these ads, using either medium will help narrow down your preferred audience.
8. Make Use of Social Media
Social media plays a big role in search optimization. As a matter of fact, social media remains as one of the best SEO strategies available.
Social media helps by spreading links and other content found on your website to other web pages, people, and sometimes other groups that relate to your medical field.
To use the full potential of Social Media, make sure that your content is fun to read while being informative and down to earth. It also helps that your website is easy to use and understand for newcomers.
9. Make a Site Map
A lot of people often abandon a website because they find that the place is hard to find on the map.
Making a site map will increase the chances that people stick around and even consider reaching out for your services. This also makes it possible and easier for your place to appear on Google Maps.
Know the Best Tips for SEO for Doctors!
Making a search optimized website is easier now more than ever with these 9 tips for SEO for doctors!
But don’t stop there. We have a lot more to show you and help you succeed.
If you have any questions about SEO, don’t hesitate to contact us.