Did you know that there are almost 48,000 law firms in the United States? If you want to compete against this group you’ll have to focus on your law firm SEO strategies.
SEO helps your business get noticed by new clients. When your clients have a problem, one of the first things they are going to do is search for an answer online.
The better your site ranks, the more customers you’ll attract. The best way to improve your ranking is through SEO and digital marketing.
For tips on improving your digital marketing check out our guide on the 10 best digital marketing strategies for your business.
Here are 7 ways to improve your law firm SEO.
The first step to improving your SEO ranking is creating great content. One of the ways search engines determine whether your site is credible or not is how much time they spend on it.
Interesting and engaging content keeps customers on your site longer. As a result, search engines will see you as a more credible site and rank you higher. Higher rankings improve customer acquisition.
Therefore, incorporating engaging content to your marketing strategy is a great way to improve your bottom line. One way to improve your content is through blogging.
While your website pages are static and unchanging, your blog is a great place to add relevant and new content.
Find the common questions your customers are asking and answer them through a blog post. Create video tutorials and infographics. All of these strategies will help you to seem more credible to potential customers and to search engines as well.
Another thing that will help your search engine ranking is improving the speed of your site. If your site takes more than 4 seconds to load, you’ll end up losing at least 25% of your viewers.
There are many ways to improve your site speed. One way to do this is with specialized plugins. Another way is making sure that your images are the right size.
Not only will your customers appreciate the faster loading time, but search engines such as Google rank sites higher that are able to load better. It’s a win-win solution.
If you only work in a certain area or state, you’ll want to geotarget your content. This will ensure that when people search things such as “Baltimore accident lawyer” your name is the first one that comes up.
Geotagging is a simple practice that many businesses do to get their name on the map. Much like keywords, you’ll need to include the city and state in your copy and one of your headers.
The fourth step is to encourage positive reviews. The more reviews you get the better you rank. The better the ratings the more new customers you will receive.
The best way to get positive reviews is simple-just ask for them! However, there are certain moments when it’s better to ask for reviews.
Find when your customers are going to be at their happiest state in regards to your company. This will typically be after advantageous settlements. Ask them for reviews at this moment.
The next step is to utilize your headers. Headers on websites are classified differently by search engines than the content below. In order to get the most out of your copy, include the words you want to rank for in the headers.
A flaw of a lot of website content marketers is that they focus too much on one keyword. In one post you rank for multiple keywords at the same time.
However, it’s important to make sure that your content is easy to read and engaging. Adding in a bunch of words that don’t make sense to the narrative can actually be detrimental to your SEO strategy.
Instead, add the words when they relevant and make sense. You should plan out the keywords that you want to rank for before you begin writing the piece. This will help you keep the right words in your mind.
Speaking of keywords, another strategy is to change them up. As we wrote previously different keywords are valuable. It’s also valuable to have key phrases that you want to rank for.
People often ask long-form questions on search engines. The best way to show up when people search these questions is to write about them. It’s much easier to compete for long-form keywords than some of the more common words.
Diversifying your keyword strategy so it includes both short and long phrases is a smart tactic.
The last tip is focused on your website. Everything on your website plays a role in your SEO. First, make sure you have a good design. Second, check all of your links.
Linking to credible sites also helps your credibility and ranking. However, broken links and linking to poor sites do the opposite.
If you think that you have a problem with linking, there are a couple options. First, you could go through your entire website and check each link individually. While effective, this strategy takes a lot of time that could be better spent on other tactics.
Another option is to install a plugin that will check your site for you. We recommend doing this. Even if a link is good when you originally put it in, over time that other website you linked to may go down. And as a result, it will pull your ranking down as well.
Routinely check to make sure all of your links are quality.
Improving your law firm SEO won’t happen in a day. However, the longer you spend creating unique content and improving your website, the better your firm will do.
Don’t give up after a month or two. Instead, keep working at it. We know you’ll be able to do it.
Have questions about improving your website and SEO strategies? Contact us! We’d love to answer all of your questions.