Dryden Labs Receives 2023 Best of San Antonio Award

Dryden Labs Receives 2023 Best of San Antonio Award

San Antonio Award Program Honors the Achievement

SAN ANTONIO March 2, 2023 — Dryden Labs has been selected for the 2023 Best of San Antonio Award in the Web Designer category by the San Antonio Award Program.

Each year, the San Antonio Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the San Antonio area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2023 San Antonio Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the San Antonio Award Program and data provided by third parties.

ABOUT DRYDEN LABS

Dryden Labs, guided by their mission to deliver trusted Digital Strategies powered by people who care, is committed to helping their clients grow their businesses by dedicating their skills, drive, and experience to create one-of-a-kind designs that are both functional and technical while still being aligned with the customer’s goals and desires.

Dryden Labs focuses on crafting outstanding website design and development, among others. Founded in 2014, Dryden Labs is growing to be one of the leading Digital Agencies with a portfolio that encompasses Web & App development, Social Media Management, Search Engine Optimization, Branding & Design, Email Marketing, Sales Funnel Engineering, Traffic, and Cloud Hosting. Servicing clients all over the country, Dryden Labs is continuously helping fulfill their client’s dreams and goals by developing Digital Marketing strategies that work.

For more information, visit https://drydenlabs.com/

ABOUT SAN ANTONIO AWARD PROGRAM

The San Antonio Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the San Antonio area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The San Antonio Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: San Antonio Award Program
CONTACT:
San Antonio Award Program
Email: PublicRelations@award-association.com
URL: http://www.award-association.com

Dryden Labs Named Top Ecommerce Website  Developer in San Antonio by Digital.com

Dryden Labs Named Top Ecommerce Website Developer in San Antonio by Digital.com

The company was ranked among the most trusted agencies to help businesses create and manage their online stores.

SEATTLE, WASHINGTON Digital.com, a leading independent review website for small business online tools, products, and services, has announced Dryden Labs among the best e-commerce website developers in San Antonio, Texas. Research experts evaluated each provider based on service offerings, size of the agencies, and industry focus.

Dryden Labs and other top-rated developers offer additional services like digital marketing and SEO to help clients reach overall business goals. The study examined large and small agencies to meet the needs of businesses with various budgets and target markets. Experts at Digital.com recommend firms with expertise across a variety of industries, including retail, technology, healthcare, and food and beverage.

Digital.com’s research team conducted a 40-hour assessment of several solutions across the web. To access the complete list of e-commerce website developers, please visit https://digital.com/best-ecommerce-website-development/san-antonio/. 

ABOUT DRYDEN LABS

Dryden Labs, guided by their mission to deliver trusted Digital Strategies powered by people who care, is committed to helping their clients grow their businesses by dedicating their skills, drive, and experience to create one-of-a-kind designs that are both functional and technical while still being aligned with the customer’s goals and desires.

Dryden Labs focuses on crafting outstanding website design and development, among others. Founded in 2014, Dryden Labs is growing to be one of the leading Digital Agencies with a portfolio that encompasses Web & App development, Social Media Management, Search Engine Optimization, Branding & Design, Email Marketing, Sales Funnel Engineering, Traffic, and Cloud Hosting. Servicing clients all over the country, Dryden Labs is continuously helping fulfill their client’s dreams and goals by developing Digital Marketing strategies that work.

For more information, visit https://drydenlabs.com/

ABOUT DIGITAL.COM

Digital.com reviews and compares the best products, services, and software for running or growing a small business website or online shop. The platform collects twitter comments and uses sentiment analysis to score companies and their products. Digital.com was founded in 2015 and formerly known as Review Squirrel. To learn more, visit https://digital.com/.

Achieve Double-Digit Lead Generation Growth with These Seven Blogging Tips

Achieve Double-Digit Lead Generation Growth with These Seven Blogging Tips

The blogging atmosphere is quite populated. We mean there’s something like one blog for every ten people on the globe.

So how do you make yours one of the ones that people want to give their information to? To follow? To actively seek out?

You have to create something worthy of their attention. Lead generation isn’t easy, but it’s possible, especially with the tips below.

1. Invest in Investigating Your Audience

Sometimes, in life, the simplest things make the most difference. This is one of those times.

So many people start a blog without doing enough audience research. Your audience research tells you everything from what ads to run to what keywords to use.

Does your audience like a casual tone, or are they better suited by something more professional?

It should also tell you what platforms your audience likes best for cross-posting and what kind of images to use. In a nutshell, it tells you everything.

If you don’t know the answers to all these questions, that’s okay. It just means you have some work to do. Learn about how to create an audience persona here.

And if you don’t have time to do that quite yet – ask yourself the following questions. What pain points does my blog solve? Who has those pain points? Where are the bulk of those people?

Those questions will give you a good place to start.

Step 2: Write. Every. Day.

Yes – every single day, without exception. Well, maybe you can skip writing on a couple holidays, but other than that, you’re on the hook.

Writing every day isn’t just a way to make sure you get new content out. It strengthens the writing you already do. Most people don’t think of writing as a skill that gets better with practice, but it is.

Just like you get better at everything else when you practice more.

But you won’t always know what to write when you sit down for your daily session. That’s okay – here’s a method quoted in Lauren Graham’s book that works for her.

For however long you write each day, say 30 minutes, open two documents. One document is your content, the other is a brain dump.

When you’re not able to write anything relevant, just write things on the brain dump document. What you had for breakfast, what the sky looks like — literally anything.

Getting started writing is the hardest part for everyone, so this tricks your brain into doing it. Plus, you may get so bored of typing about the mundane that creating content seems more attractive.

3. Create a Calendar and Schedule Posts

Sometimes you’ll have great writing days and you’ll come up with a bunch of content. Those are great days that make us feel productive and like we actually know what we’re doing.

But having one of those days doesn’t mean you can not write tomorrow. It means you now can start scheduling your posts out so they post automatically.

You’ll deliver constant and consistent value to your readers, which they’ll love.

With the right software, you can schedule everything from blog posts, to Facebook posts, to email campaigns.

4. Use Proven Strategies

Do you know what the human attention span is like nowadays? On the internet, it’s pretty comparable to a goldfish’s.

That’s part of the reason we’ve seen such a push towards “listicles” instead of classically formatted articles.

When you write and publish listicles, your reader can get to what they want faster. They just scroll and skim until they find something relevant to themselves.

If you don’t want to write a listicle, make sure you don’t write anything more than 300 words without a header to break it up. People like headers because it gives their eyes a break from a big chunk of text.

5. Create Online Products

This includes creating things like “resource guides” which is a great, free, way to get leads.

All you need to do is create an online product, like a resource guide and give it away free. All the reader needs to do is give you their email – which is (bam!) a warm lead.

6. Use This Effective Call to Action Strategy

In the email that includes the product, make sure to make the download directions clear. But also use it as another selling opportunity.

“Name, If you liked this free research guide, you’ll love the document which is just 12.99.”

Or link to a free quote or call. “Did you have any questions about these resources? Still need help? Schedule your TOTALLY FREE and pressure-free call today”.

If they’re like most people on the internet, this is the one time you’re going to have their willing attention. Yes, you can keep emailing them, but getting them to open and read it is a battle.

Use this one, assured open, to your advantage.

7. Make Your Opt-ins Visible

Too many times we see blogs that only have one subscribe area. That’s no way to get people’s emails!

You want to have an opt-in or subscribe button on every page, at least somewhere. It’s hard to balance a link on every page without being obnoxious, but it’s possible with the right graphic designer.

Let them know what you’re thinking and they’ll sort it out.

Lead Generation

Unlike SEO – there isn’t one perfect formula for lead generation. Every blog and audience is a little different.

That’s why the real key to blogging lead generation is to try out and track the results from all these tips. If something doesn’t work, try to figure out why – then move on to the next thing.

With the simple tips above, you’ll have more leads than you know what to do with – as long as you put in the work first.

10 Digital Marketing Solutions to Help Drive Traffic to Your Website

10 Digital Marketing Solutions to Help Drive Traffic to Your Website

Digital Marketing Solutions to Help Drive Web Traffic

Are you having trouble getting your website the traffic it deserves? Here are 10 digital marketing solutions to help drive traffic to your site.

No matter what the size of your business, you know that more than half of your already massive marketing budget needs to be focused on digital. This can be a significant amount of money for a small business, especially when you’re not seeing the traffic numbers you want.

In order to get the returns you’re hoping for, you need to refresh your approach to digital marketing solutions.

Digital marketing is more than just the tactic of using keywords and buying ad space that it was a few years ago. As search engines and devices have grown more sophisticated, advertising and marketing have needed to become more innovative.

For businesses large and small, the goal of digital marketing is to make connections with customers. If you’re looking to get the kind of quality traffic that leads to strong customer connections, try these 10 digital marketing solutions.

1. Speed Up Your Site

When search engines determine which sites are the best to match a user’s search terms, they also look at the status of the site they’re serving up. A site that loads in 2 seconds or less is the ideal marker of a fast site.

In order to have the highest SEO or Search Engine Optimization, a site needs to load quickly and look organized. Try a speed test like Pingdom to see how fast your site loads.

2. Improve Your Descriptions and Titles

When search engines return results for a search, they show users a title with a brief description underneath. This data will tell users whether or not your site is relevant to their needs.

Add important keywords and local terms to your titles. Keep titles around 40-50 characters so nothing gets cut off.

You can be more descriptive with your tags and descriptions. Add a short preview of what users will see when they click your link. Put your local SEO tags here as well.

Descriptions that are under 150 characters allow users to get what they need without seeing anything cut off.

3. Focus On Mobile

Mobile browsing is now the number one way that people access the internet for recreation or shopping. Your website needs to load easily and look good on every kind of mobile device, tablet, and smartphone.

If you’re in the midst of rebuilding your website or building it for the first time, take a “mobile first” approach. This will save you time and money, as it’s often easier to scale a mobile site for desktop browsing than vice versa.

Websites that are well organized and look good on mobile will engage more users and rank higher in search results.

4. No Duplicate Content

If you have a blog or content that’s connected to another site you work on or are affiliated with, you might be tempted to copy and paste content.

While this might seem like a natural extension if your audiences never overlap, search engines frown upon this behavior. Your search results will be penalized if web crawlers come across duplicate content.

Feel free to link out to other sites or add videos to your posts. Connecting to other sites builds brand authority and creates a community of sites.

5. Organize Your Sitemap

While you sleep, search engines send out robots called “web crawlers” to look at every site, index its content, and rank it for quality. That’s how search engine results can come back in fractions of a second. Search engines already know what’s out there.

Web crawlers look at sitemaps to get a feel for what your site has to offer and how its laid out. Having a well-organized sitemap that makes sense to crawlers will lead to high rankings in search results.

Follow the “three-click rule” so that all of your pages are easy to find. It should take no more than three clicks to get where users need to go.

6. Let Your Images Work For You

Having quality tags and descriptive “alt” text connected to your images allows search engines to organize your page.

Adding simple alt text that describes what’s in an image will lead to more search results and more eyes on your content. Add smart file names as well. While you might know that “ABC123XYZ.JPG” is the title of a photo of an old man eating a sandwich, but search engines will never know.

Tell them what it is by changing your title to “old-man-eating-tuna-sandwich.JPG” and you’ll end up with more search results. While they may just be sandwich fanatics collecting images from the internet, the clicks you get will count toward your ranking.

7. Write A Relevant Blog

Since search engines love to see new and relevant content, starting a blog connected to your site is a great way to build a steady flow of traffic. Your blog posts could end up appearing in search results a more static page would never be included in.

This is one of the cheapest digital marketing solutions because anyone with expertise in their field could throw together 500 words per week. Connect with your audience, ask for them to leave comments, and you’ll start building a community. This dedicated audience will begin to help you build brand authority. This brand authority will have you climbing the rankings at a rapid pace.

8. Create Linked Content

Reach out to other people in your industry or in related industries. Ask if they would like to guest blog on your site. Include links to their writing and posts and ask if they’ll do the same.

Appearing on multiple sites is useful for both parties. It increases your rankings and exchanges exposure between two previously unconnected companies. Look for influencers who have a strong following or an important voice in a community like yours.

9. Use Social Media Wisely

First, your company needs to have a presence on every single major social media platform. Then, you need to have a unique voice catered to the audience of each platform.

On Twitter, you can make jokes with your audience. You can announce flash sales and special events. On Instagram, video and images with text are extremely important. Show off your latest product or just your branded item at a popular tourist destination.

With Facebook’s targeted advertising algorithm, you can write different posts targeted to different audiences.

10. Email Marketing Lives

Email marketing is still an important way to be in touch with your customer base. Get to know who is opening your emails and what sorts of emails connect better with customers.

Using a platform like MailChimp, you can target your audience and shape your message so that your emails are most effective.

Digital Marketing Solutions Can Be Cheap

You don’t have to blow your budget trying to connect with your audience. There are cost-effective ways to implement digital marketing solutions that work.

If you’re ready to start getting quality traffic to your site, contact us today to get started.